{"id":4018,"date":"2012-10-01T22:15:23","date_gmt":"2012-10-02T03:15:23","guid":{"rendered":"https:\/\/www.wrestlingpod.com\/wrestling-news\/?p=4018"},"modified":"2012-10-01T22:15:23","modified_gmt":"2012-10-02T03:15:23","slug":"national-wrestling-coaches-association-picks-balance-bar-as-its-official-energy-bar","status":"publish","type":"post","link":"https:\/\/www.wrestlingpod.com\/wrestling-news\/w4018\/national-wrestling-coaches-association-picks-balance-bar-as-its-official-energy-bar\/","title":{"rendered":"National Wrestling Coaches Association Picks Balance Bar as its Official Energy Bar"},"content":{"rendered":"

VALHALLA, N.Y. (Daniel Johnson, MSM Sports Media)”Balance Bar<\/a>,\u00ae, <\/em>one of America’s original nutrition\/energy bar leaders, has been selected as the Official Energy Bar of the National Wrestling Coaches Association (NWCA)<\/a>, the <\/strong>non-profit organization dedicated to promoting and strengthening amateur wrestling. The collaboration reinforces the value of maintaining a balanced diet to optimize performance for wrestlers and for athletes in all other sports.<\/p>\n

“The NWCA is thrilled to recognize Balance Bar as our ‘official energy bar,'”\u009d said Rob Koll, NWCA president and head wrestling coach at Cornell University.”Wrestlers must adhere to a strict diet and Balance Bar is a perfect food for our athletes prior to or following their competitions.”\u009d<\/p>\n

“A partnership with Balance Bar is a natural fit for wrestling,”\u009d said Mike Moyer, NWCA executive director.”Wrestling represents the gold standard in physical fitness and sport nutrition as evidenced by the fact that our wrestlers must undergo a body composition and hydration assessment as a condition to compete. That said, we are forever grateful that we can now provide our wrestlers with a product (Balance Bar) that represents the gold standard in the energy bar industry.”\u009d<\/p><\/blockquote>\n

In addition to its”official nutrition bar”\u009d ranking, the Balance Bar Company will be primary sponsor of the NWCA Optimal Performance Calculator (OPC)<\/a>, a peer-reviewed, web-based weight management and sport nutrition program designed to assist wrestlers (and athletes in other sports) with optimizing performance.<\/p>\n

The OPC is currently licensed for wrestling weight certification purposes by 38 state high school athletic associations and all-collegiate governing bodies including the National Collegiate Athletic Association, National Association of Intercollegiate Athletics, National Junior College Athletic Association and California Community Colleges, which collectively represent 220,000 student-wrestlers, 8,500 coaches, and 8,000 athletic trainers.<\/p>\n

As a matter of background, the NWCA collaborated with renowned sport scientists in 1997 to develop a nationally-mandated weight management program designed to help wrestlers maximize their performance based on a pre-season body fat, hydration, and weight analysis. The raw data from these assessments was entered into the OPC so that an ideal competition weight and safe weight loss\/gain plan could be established. In addition, the athletes were assigned daily nutrient goals (fats, carbohydrates, protein, calories) based on their weight loss\/gain plan. Then they could access an integrated menu of food options to create a customized diet.<\/p>\n

Over the years, the OPC functions much the same way. It has been modified to accommodate the unique weight management\/nutrition needs of athletes in all sports and most recently updated for use in the physical education and adult diet\/fitness communities. This represents the potential to reach tens of millions of athletes and active adults in the U.S.<\/p>\n

Balance Bar<\/a>, which is rooted in a winning 40\/30\/30 balanced nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat), will be posting content on the OPC to keep healthy weight management and nutrition top of mind. And Balance Bar also will be a primary sponsor of key NWCA events throughout its 2012\/13 season starting with the NWCA All Star Classic<\/em> <\/strong><\/a>(November 3, 2012; Washington DC), and the NWCA Multi-Divisional National Duals<\/em> <\/strong><\/a>(January 11-12, 2013; Springfield, Illinois).<\/p>\n

“Balance Bar is honored to be the NWCA’s official energy bar and to help them spread the message that athletics and a healthy nutrition lifestyle are a winning combination,”\u009d said Peter B. Wilson, Jr., Balance Bar’s president and CEO.”We welcome millions of wrestlers, athletes and active folks to join us on our journey for balance.”\u009d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

VALHALLA, N.Y. (Daniel Johnson, MSM Sports Media)”Balance Bar,\u00ae, one of America’s original nutrition\/energy bar leaders, has been selected as the Official Energy Bar of the National Wrestling Coaches Association (NWCA), the non-profit organization dedicated to promoting and strengthening amateur wrestling. The collaboration reinforces the value of maintaining a balanced diet to optimize performance for wrestlers […]<\/p>\n","protected":false},"author":3,"featured_media":4019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[260,116,275],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wrestling","tag-national-wrestling-coaches-association","tag-nwca","tag-weight-class"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.wrestlingpod.com\/wrestling-news\/wp-content\/uploads\/2012\/10\/Balance-Bar.jpeg?fit=230%2C500&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2B7Di-12O","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/posts\/4018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/comments?post=4018"}],"version-history":[{"count":0,"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/posts\/4018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/media\/4019"}],"wp:attachment":[{"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/media?parent=4018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/categories?post=4018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wrestlingpod.com\/wrestling-news\/wp-json\/wp\/v2\/tags?post=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}